Byline: KATE MADDOX
Twitter's new Promoted Tweets ad platform, announced last month, lets advertisers pay for tweets that appear at the top of search pages on Twitter.com. The tweets, based on keywords on which advertisers bid, can be retweeted by Twitter users to their own followers, just like ordinary Twitter posts.
"We wanted to do something that enhances the conversation that companies are already having with their customers on Twitter, said Dick Costolo, chief operating officer at Twitter, who announced the service at the Ad Age Digital Conference in New York last month, hosted by BtoB sibling publication Advertising Age.
Twitter is now testing the service with advertisers including Best Buy, Red Bull, Sony Pictures, Starbucks and Virgin …
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