Jerusalem Post
09-28-1998
The first on-line readership survey by The Jerusalem Post Internet Edition since it began three years ago has found that a significant percentage of readers are high- income professionals, and that over half of those abroad intend to visit here next year.
Over 7,200 people responded to the one-day survey as they entered the site at http://www.jpost.co.il (in Israel) or http://www.jpost.com (in the US) on Wednesday, September 9.
Of those living abroad, more than two-fifths had been to Israel at least four times, and only 21% had never been here before; 31% visited during the past year and 48% bought goods on-line last year. Not surprisingly, 33% have a college education and 40% post-graduate degrees. Fully 65% of the readers live in the US, and nearly 86% are men.
Nearly 32% of the readers surveyed are aged 25 to 39 and almost 27% aged 40 to 49. The majority of those polled are in accounting or finance, computer related jobs, consulting, education, engineering, government or military, legal services, manufacturing or production, media, medical services, sales, and research and development.
The largest income group (12.36%) had a salary of $100,000 to $140,000, while a surprising 9.6% earned $150,000 a year or more. The vast majority of those queried, 76.1%, use the Post Internet Edition as a primary source of information, while 70.89% also find advertising on the edition helpful. The subjects that interest them the most are current events, computers, Judaica, books, software, travel and leisure, health and fitness, entertainment, music, sports, and real estate.
Copyright 1998 Jerusalem Post. All Rights Reserved
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